The brothers Talauega are one of the most sought after creative teams in Hollywood and a driving force behind top live shows, major tours, primetime television and acclaimed films.


Featured Work

Rich+Tone recently directed the Backstreet Boys new video "Don't Go Breaking My Heart".

Madonna - Superbowl Performance



About Rich + Tone


Evolving from Dancers, to Choreographers and then to Creative Directors,  Producers, and now as Directors, Rich + Tone are proprietors of Rich+Tone Productions, which creates, produces and collaborates on the making of television, film, live events, stage shows and tours.



Michael Jackson - Billboard Music Awards

The talents of Rich + Tone Talauega extend far beyond the reach of conventional dance choreographers, encompassing wide-ranging success as music video directors, creative directors, musicians, producers, and performers who are at the forefront of today's pop culture movement. As multi-faceted artists, they are able to achieve truly unique results in their work as choreographers, which continue to make them highly sought after by the top names in the industry.


As teenagers, Rich + Tone were discovered by Michael Jackson's choreographer while free-styling at a club in Oakland, CA. Within a year, Rich + Tone were on their way to becoming legendary dancers and choreographers, having toured with both Diana Ross and Michael Jackson within months of moving to Los Angeles.


Rich + Tone's dedication, unique style, and creative abilities have translated into work in a range of artistic mediums. Their highly visible projects include work for Ipod, Coca-Cola, Pepsi, Gap, Mitsubishi, Old Navy, Kia, as well as the feature films “Step Up 4”, "Take The Lead," "Bring It On Yet Again," and "Save The Last Dance." In the Fall of 2011 Rich + Tone returned to their roots, choreographing multiple numbers in the critically acclaimed “Michael Jackson The Immortal World Tour”. In 2008 they served as Artistic Directors and Choreographers for what was “the biggest performance ever created for ‘Dancing with the Stars” – a piece celebrating Macy’s 150th Anniversary, in which they took viewers on a journey – “Dancing through the Decades” – the 1930′s, 1960′s, 1980′s, and the Future.


The list of artists seeking their collaboration includes Michael Jackson, Madonna, Jennifer Lopez, Usher, Chris Brown, Gwen Stefani, Christina Aguilera, Kylie Minogue, Missy Elliott, Black Eyed Peas, The Backstreet Boys, Monica, Pink, and Dirty Vegas. Recently choreographing Madonna’s Super Bowl XLVI Half Time Show, and returned as Co-Directors of her much anticipate upcoming tour, “Madonna World Tour”. Rich + Tone also creative directed and choreographed Chris Brown’s monumental Grammy’s 2012 performance.

Rich + Tone have been nominated for numerous MTV Video Music Awards for videos such as Jennifer Lopez's "Get Right," Madonna's "Sorry" and "4 Minutes," as well as Chris Brown's "Wall to Wall" and "Forever”. They also received an Emmy Nomination for their work on the 2005 NAACP Image Awards.

Renowned photographer and director, David LaChappelle has often sought out the talents of Rich + Tone, working with them on several video and commercial projects. Rich + Tone are producers, music producers, choreography coordinators and collaborated with LaChappelle on the critically acclaimed film "Rize", which was picked up at the 2005 Sundance Film Festival by Lions Gate Films. It was released in June of 2005, and Peter Travers of Rolling Stone described the film as "A knockout! A visual miracle!"

Further expanding their passion for filmmaking, at the end of 2009, Rich + Tone completed a directing program at the renowned New York Film Academy. They directed the video "One Shot" for the UK phenomenon and hit pop group JLS, which spent 6 weeks at the top of the charts. Rich + Tone choreographed an instant classic with the much anticipated feature film "StreetDance 2". 

Chris Brown - Video Music Awards




Rich + Tone are sought after to bring their unique creative vision to a production and then work collaboratively with producers to bring the vision to life.


Working from inception and on through to casting, set design, lighting, costume, choreography and many other creative elements, Rich + Tone help bring a special creative edge to any production.


Party Rock



Rich + Tone have worked with some of the biggest names in the business, including Michael Jackson, Madonna, Chris Brown, Usher, Justin Timberlake, No Doubt and many others.


The brothers created and produced a string of  iconic televison performances for the Grammies and the MTV Video Music Awards. while also making Michael Jackson's posthumous performance at the Billboard Music Awards come alive.


Their producing of the acclaimed film "Rize" from Lions Gate, proved their abilities even further, garnering many acclaimed reviews and awards.




Paul M. Leighton

(310) 345-1182